Are Cabela's and Bass Pro Shops the Same? A Deep Dive into the Outdoor Retail Giant
The question, "Are Cabela's and Bass Pro Shops the same?" is a common one, and the short answer is: yes, they are essentially the same company. However, understanding the full story requires delving into their history and current relationship.
While both brands maintain distinct identities and store layouts, they are now united under the umbrella of Bass Pro Shops. This merger, completed in 2017, created a retail behemoth dominating the outdoor recreation market. Let's explore the specifics:
The Merger: A Strategic Union of Outdoor Retail Powerhouses
Bass Pro Shops, known for its sprawling superstores and extensive product selection, acquired Cabela's in a deal valued at approximately $5 billion. This wasn't a simple absorption; Bass Pro Shops strategically retained the Cabela's brand, recognizing its strong customer loyalty and established market presence.
The decision to maintain both brands stems from a smart business strategy. Cabela's, with its upscale image and emphasis on hunting and fishing equipment, appeals to a slightly different demographic than Bass Pro Shops. By keeping both names, Bass Pro Shops expanded its reach and avoided alienating existing Cabela's customers.
What Does This Mean for the Shopper?
For consumers, the merger generally translates into:
- Expanded Product Selection: You'll find a broader range of outdoor gear and apparel across both store locations. While there might be some overlap, each brand still carries unique items.
- Similar Pricing: While not always identical, the pricing structures are largely comparable between Cabela's and Bass Pro Shops stores.
- Combined Loyalty Programs: While specific details may vary, expect some level of integration between the loyalty programs, offering benefits at both Cabela's and Bass Pro Shops locations.
- Potential for Store Closings (Past): While the merger aimed to expand reach, there have been instances of store closures, both Cabela's and Bass Pro Shops, as part of streamlining operations. However, many locations remain open and operate under their respective brand names.
Differences That Still Remain
Despite the merger, subtle distinctions remain:
- Store Layout and Atmosphere: While both are large-format stores, the interior design and overall shopping experience can differ. Cabela's often has a more "rustic chic" feel, while Bass Pro Shops might have a more traditional outdoorsy aesthetic.
- Product Focus: While offering considerable overlap, a close examination might reveal slight variations in the specific products emphasized by each brand. This is more of a nuance than a significant difference.
- Branding and Marketing: Each brand maintains its individual marketing campaigns and branding, aiming to appeal to their specific target audience.
Conclusion: Two Names, One Company
In conclusion, while Cabela's and Bass Pro Shops operate under the same parent company, they remain distinct brands with unique characteristics. The merger has created a larger, more powerful retail entity, offering consumers an expanded selection of outdoor gear and a choice of shopping experiences, depending on individual preferences. The acquisition has benefited consumers through economies of scale, but the distinct branding of both entities remains.
